{"id":101,"date":"2017-04-19T15:24:50","date_gmt":"2017-04-19T09:54:50","guid":{"rendered":"https:\/\/www.samparkinfoways.com\/blog\/?p=101"},"modified":"2021-06-02T11:08:44","modified_gmt":"2021-06-02T05:38:44","slug":"how-the-ux-user-experience-affects-seo","status":"publish","type":"post","link":"https:\/\/www.samparkinfoways.com\/blog\/how-the-ux-user-experience-affects-seo\/","title":{"rendered":"How the UX (User Experience) Affects SEO?"},"content":{"rendered":"<p style=\"font-weight: 400;\"><b><strong>The importance of UX in SEO<\/strong><\/b>: User experience has become an important factor of your SEO. Google declared that it will surely be one of the main SEO ranking factors for 2017 and the years to come. The classic SEO is not enough anymore as the leading search engine has been updating its ranking factors now.<\/p>\n<p style=\"font-weight: 400;\">Now the question is what is the link between UX and SEO? Well, what is the main aim of having a website? Attracting visitors &amp; converting them into clients. To do so, you need something else than just a well coded website. It is about creating a whole atmosphere and experience that will drive visitor to where you want by generating their interests, translate their requirements and thoughts and thus convert them.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"http:\/\/samparkinfoways.com\/web-development.php\">UX\u00a0<\/a>is simply about how your visitors will experience your site. If it is good, they will come back otherwise will not.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-102 aligncenter\" src=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/UX_Sundial-277x300.jpg\" alt=\"UX_Sundial\" width=\"387\" height=\"419\" srcset=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/UX_Sundial-277x300.jpg 277w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/UX_Sundial.jpg 672w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/p>\n<p style=\"font-weight: 400;\"><b><strong>What is the aim of UX?<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">UX is all about converting visitors into clients with a great experience on a website or with a product. The role of UX is to:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0improve effectiveness of off and on site findability<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0convert traffic<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0test and tailor experiences to target personas<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0help visitors find what they are looking for<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0turn visitors into returning visitors<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><b><strong>How the UX and SEO works together?<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">As we know about on-page SEO (meta, keywords, images, etc.) Now you need to focus on your user experience to optimize your website. SEO and UX can be a winning couple if well organized:<\/p>\n<p style=\"font-weight: 400;\"><b><strong>1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/b><b><strong>Focus on designs that fit SEO principles:<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>\u00b7\u00a0 \u00a0 \u00a0 \u00a0 \u00a0create content for both visitors and search engines<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0maximise H1 and H2 titles<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0optimize menu names and functionalities, link equity<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0create a clear navigation path<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0provide focused product names and descriptions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b><strong>Call-to-action<\/strong><\/b><br \/>\nButtons or links with call-to-action should be designed not for UX only but should link to content and page elements optimized for\u00a0<a href=\"http:\/\/samparkinfoways.com\/marketing.php\">SEO<\/a>.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>3)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/b><b><strong>Focus on quality:<\/strong><\/b><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">While Google has been rewarded links and keywords for its quality score, UX is play a vital role when talking about quality websites. It refers to:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Page speed<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Easy navigation<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Internal link structure<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0No duplicate content<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Relevant and descriptive content<\/li>\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Page layout<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">So, the conclusion is,\u00a0<a href=\"http:\/\/samparkinfoways.com\/web-development.php\">UX<\/a>\u00a0is an important part of your SEO tasks. The more attracting and optimized for users your website will be, the more traffic and returning visits you will gain. That is undoubtedly not a loss of time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of UX in SEO: User experience has become an important factor of your SEO. Google declared that it will surely be one of the main SEO ranking factors for 2017 and the years to come. The classic SEO is not enough anymore as the leading search engine has been updating its ranking factors [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the UX (User Experience) Affects SEO?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samparkinfoways.com\/blog\/how-the-ux-user-experience-affects-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the UX (User Experience) Affects SEO?\" \/>\n<meta property=\"og:description\" content=\"The importance of UX in SEO: User experience has become an important factor of your SEO. 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