{"id":22,"date":"2016-08-23T09:40:30","date_gmt":"2016-08-23T04:10:30","guid":{"rendered":"https:\/\/www.samparkinfoways.com\/blog\/?p=22"},"modified":"2021-06-15T10:20:12","modified_gmt":"2021-06-15T04:50:12","slug":"the-importance-of-logo-for-company-or-business","status":"publish","type":"post","link":"https:\/\/www.samparkinfoways.com\/blog\/the-importance-of-logo-for-company-or-business\/","title":{"rendered":"The Importance of LOGO for Company or Business"},"content":{"rendered":"<div>A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the logo is typically the first thing a reader may notice before reading the text. Logos help in the creation of a brand identity for a company or business because the primary functions of a logo are to inspire trust, recognition and admiration for a business or product. A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business.<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea6206291ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea6206291ca\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.samparkinfoways.com\/blog\/the-importance-of-logo-for-company-or-business\/#Where_do_you_get_a_LOGO_DESIGN\" >Where do you get a LOGO DESIGN?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.samparkinfoways.com\/blog\/the-importance-of-logo-for-company-or-business\/#History_Of_Logo\" >History Of Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.samparkinfoways.com\/blog\/the-importance-of-logo-for-company-or-business\/#Types_Of_Logo\" >Types Of Logo<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.samparkinfoways.com\/blog\/the-importance-of-logo-for-company-or-business\/#Design\" >Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.samparkinfoways.com\/blog\/the-importance-of-logo-for-company-or-business\/#Significance\" >Significance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.samparkinfoways.com\/blog\/the-importance-of-logo-for-company-or-business\/#Considerations\" >Considerations<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Where_do_you_get_a_LOGO_DESIGN\"><\/span><b>Where do you get a LOGO DESIGN?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div><\/div>\n<div><b>The solution is here\u00a0<a href=\"http:\/\/www.samparkinfoways.com\/\">Sampark Infoways<\/a>.<\/b><\/div>\n<div><\/div>\n<div><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-23 size-full\" src=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Aeterno.jpg\" alt=\"Logo design - Sampark Infoways\" width=\"320\" height=\"320\" srcset=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Aeterno.jpg 320w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Aeterno-300x300.jpg 300w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Aeterno-150x150.jpg 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/div>\n<div>\n<h1><span class=\"ez-toc-section\" id=\"History_Of_Logo\"><\/span><b>History Of Logo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>Although logos could carry roots from ancient civilizations that used pictures to communicate words and ideas, logo beginnings more specifically came from the 13th century. At this time, goldsmiths\u2019 marks and watermarks by paper makers as trademarks emerged. A powerful trademark that has stood the test of time is that of the Rock of Gibraltar that represents Prudential Insurance; first introduced in 1896, this solid image is still in use today. Another logo that has at least 100 years of exposure is the image of a dog, Nipper that sits in front of the phonograph with the motto \u201cHis Master\u2019s Voice.\u201d First used in 1910, the dog image is still in use by RCA, which obtained the Victor Talking Machine Company in 1920.<\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-24 size-full\" src=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/career.png\" alt=\"logo design- Sampark Infoways\" width=\"320\" height=\"74\" srcset=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/career.png 320w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/career-300x69.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/div>\n<div>\n<h1><span class=\"ez-toc-section\" id=\"Types_Of_Logo\"><\/span><b>Types Of Logo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"separator\"><\/div>\n<div>Four general categories of logos exist: textual, illustrated, symbolic and a combination of these three. Textual logos use recognizable words as the logo (example: Walt Disney). The words appear in unique fonts, shapes and sizes. Illustrated logos are an illustration used as a logo (example: Pepsi-Cola\u2019s red, white and blue circle). Symbolic logos tend to be abstract in design and can work well internationally (example: Nike\u2019s swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx, whose textual logo also contains the arrow symbol in the white space between the capital E and the x.<\/div>\n<div class=\"separator\"><\/div>\n<div class=\"separator\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/4.bp.blogspot.com\/-_OeraClUt4U\/V7wrRaP0U1I\/AAAAAAAAALg\/7UKJ5aPdNYoP3-dlWk9lYROjqPv9ALPEQCLcB\/s320\/mustee.jpg\" alt=\"\" width=\"320\" height=\"320\" border=\"0\" \/><\/div>\n<div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Design\"><\/span><b>Design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Often the shape of a logo design correlates with or is relevant to the business. For example, the image of a high-heeled shoe can represent an upscale-ladies\u2019 shoe boutique, or a bold monogram can represent the business name starting with that letter. The colour should be bold and eye-catching, but not overwhelming or awkward. The logo should be trademarked and put to use on everything that carries the business name.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Significance\"><\/span><b>Significance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>A good logo design displays the overall essence of the business. It portrays a business that is positive, professional, stable and reliable. The logo promotes awareness of the company and allows the company to stand out from other similar companies. It presents the values and services of the business in a memorable visual image. In essence, when someone sees the company logo, it should conjure up the appropriate feelings about the business or its products or services. For example, when someone sees the ADT logo, it should make them think of or feel safe or secure. When someone sees the Disney logo, they should feel whimsical and fun.<\/div>\n<div><\/div>\n<div class=\"separator\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/4.bp.blogspot.com\/-UA-awitF1gI\/V7wtaakaa-I\/AAAAAAAAALs\/ADt3GyDwYdILETUr8LQo-3HBoyqnQtJtgCLcB\/s320\/Quality.jpg\" alt=\"\" width=\"320\" height=\"320\" border=\"0\" \/><\/div>\n<div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Considerations\"><\/span><b>Considerations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>It is difficult to develop a simple, yet strong logo to display on a billboard and a business card. Complex designs may work on a grand scale but may contain too much detail for a small display. It is equally difficult to create a timeless logo&#8211;how the logo communicates the business brand in 20 or 30 years from its creation. To have a logo professionally designed, the business must be willing to invest in an experienced designer that will spend time truly learning what the business represents and create an image that reflects it.<\/div>\n<div>Tell us: Are you Interested in Designing A LOGO? <a href=\"http:\/\/www.samparkinfoways.com\/\">Visit our Website<\/a><\/div>\n<div><\/div>\n<div>Check our pricing and many more services to help your business scale higher.<\/div>\n<div><\/div>\n<div>\u00a0Like us on\u00a0<a href=\"http:\/\/www.facebook.com\/samparkinfoways\">Facebook<\/a>, follow us on\u00a0<a href=\"http:\/\/www.instagram.com\/samparkinfoways\">Instagram<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/samparkinfoways\">Twitter<\/a> and subscribe to our channel on\u00a0<a href=\"https:\/\/youtube.com\/\">Youtube<\/a>. Share our post because sharing is caring.<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the logo is typically the first thing a reader may notice before reading the text. Logos help in the creation of a brand identity for a company [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[22],"tags":[11,10],"class_list":["post-22","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-importance-of-logo-design","tag-logo-design","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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