{"id":61,"date":"2017-03-03T13:50:17","date_gmt":"2017-03-03T08:20:17","guid":{"rendered":"https:\/\/www.samparkinfoways.com\/blog\/?p=61"},"modified":"2021-06-01T21:42:11","modified_gmt":"2021-06-01T16:12:11","slug":"what-is-app-store-optimization","status":"publish","type":"post","link":"https:\/\/www.samparkinfoways.com\/blog\/what-is-app-store-optimization\/","title":{"rendered":"What is App Store Optimization?"},"content":{"rendered":"<div align=\"center\"><span lang=\"en\">App Store Optimization is the is the process of improving the visibility of a mobile app in an app store. This process will rank higher you mobile apps in app store\u2019s search results. The higher your app ranks in an app store\u2019s search results, the more visible it is to potential customers. That increased visibility increase more traffic to your app\u2019s page in the app store.<\/span><\/div>\n<div><\/div>\n<div class=\"separator\"><img decoding=\"async\" class=\"size-medium wp-image-62 aligncenter\" src=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/App-Store-300x154.jpg\" alt=\"App Store\" width=\"300\" height=\"154\" srcset=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/App-Store-300x154.jpg 300w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/App-Store-1024x524.jpg 1024w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/App-Store-768x393.jpg 768w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/App-Store.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<div><\/div>\n<div><span lang=\"en\">\u00a0The Process of ASO requires an important understanding of your potential customer base, including the keywords your target subscribers are using to search apps relevant to yours. Once you learn about which keywords are being used, you will have a perception of the language of\u00a0\u00a0\u00a0 your potential subscribers \u2013 an Important part of any marketing plan.<\/span><\/div>\n<div lang=\"en\"><span lang=\"en\"><b>Why is ASO important?<\/b><\/span><\/div>\n<div><span lang=\"en\">According to Forrester, 63% of apps are searched through the app store search engine. This makes the search, in the app store, the most used method for searching and downloading new apps. If you are not using ASO to increase your app\u2019s search ranking then you will miss out the largest search channel available to your app.<\/span><\/div>\n<div><span lang=\"en\">With hundreds of thousands of apps in each app store compete to rank above one another, the Incredible reality is that the majority of publishers are not spending in app store optimization. So here is a gift for you: ASO is your secret weapon. Spend time every week improving your ASO, and you will get useful impact on your app\u2019s ranking and overall success.<\/span><\/div>\n<div lang=\"en\"><span lang=\"en\"><b>What Are The Main Factors Of ASO?<\/b><\/span><\/div>\n<div><span lang=\"en\"><b>\u00a0Title \u2013\u00a0<\/b><\/span><span lang=\"en\">The keyword placed in the title will play the most and the heaviest role in search traffic. Spend more time researching which keyword that you want to use for your app because changing your title often to include different keywords can be harmful. As your app start ranking higher and get more reviews, news of your app will begin to expand by word of mouth. Changing the title can create difficulty for word to spread about your app.<\/span><\/div>\n<div><span lang=\"en\"><b>Keywords \u2013\u00a0<\/b><\/span><span lang=\"en\">To improve your search rankings, you need to know which keywords are compatible and used most often by your potential customers. This will help you to observe competitors in order to realize how you compare week to week.<\/span><\/div>\n<div lang=\"en\"><span lang=\"en\"><b>Other Factors:<\/b><\/span><\/div>\n<div><span lang=\"en\"><b>Total Number of Downloads\u00a0<\/b><\/span><span lang=\"en\">\u2013 Your number of downloads are most important to ASO, but you don\u2019t have complete control over them.<\/span><\/div>\n<div><span lang=\"en\"><b>Ratings and Reviews\u00a0<\/b><\/span><span lang=\"en\">\u2013 Also important and difficult to control. However, there are ways to encourage your happy customers to rate and review.<\/span><\/div>\n<div class=\"separator\"><img decoding=\"async\" class=\"size-medium wp-image-63 aligncenter\" src=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/App-Store-1-300x136.jpg\" alt=\"App Store\" width=\"300\" height=\"136\" srcset=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/App-Store-1-300x136.jpg 300w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/App-Store-1.jpg 748w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<div class=\"separator\"><\/div>\n<div><\/div>\n<div lang=\"en\"><span lang=\"en\">If you\u2019re interested in testing out this new utility or want to increase ranking of your app in search engine of app store then we are here to help you. Our ASO experts focus on holistic and permanent app optimization by completing the full cycle of ASO process and then keeping constant Cautious on its ratings, ranking, and performance.\u00a0<a href=\"http:\/\/www.samparkinfoways.com\/\" target=\"_blank\" rel=\"noopener\">Sampark Infoways<\/a>\u00a0always make sure that right keywords give you high ranking and convert your visitors into your users.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>App Store Optimization is the is the process of improving the visibility of a mobile app in an app store. This process will rank higher you mobile apps in app store\u2019s search results. The higher your app ranks in an app store\u2019s search results, the more visible it is to potential customers. That increased visibility [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is App Store Optimization?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samparkinfoways.com\/blog\/what-is-app-store-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is App Store Optimization?\" \/>\n<meta property=\"og:description\" content=\"App Store Optimization is the is the process of improving the visibility of a mobile app in an app store. 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