{"id":658,"date":"2021-06-15T11:02:08","date_gmt":"2021-06-15T05:32:08","guid":{"rendered":"https:\/\/www.samparkinfoways.com\/blog\/?p=658"},"modified":"2021-06-24T15:40:26","modified_gmt":"2021-06-24T10:10:26","slug":"use-of-digital-marketing-for-political-parties","status":"publish","type":"post","link":"https:\/\/www.samparkinfoways.com\/blog\/use-of-digital-marketing-for-political-parties\/","title":{"rendered":"Use of Digital Marketing by Political Parties for their Campaigns"},"content":{"rendered":"<p><strong>Campaigns of political parties<\/strong> in India have used various digital technologies for more than a decade; in the process, they developed highly sophisticated tools and techniques that came under use in every successive election cycle. However, the recent elections in India, as well as the United States of America, marked a critical turning point, as party candidates, political committees, and other interest groups took advantage of the significant breakthroughs in data-driven marketing techniques.<\/p>\n<p>Electoral politics has now completely assimilated into the spontaneously growing, global commercialized digital marketing and its ecosystem. Digital Marketing has hugely transformed how corporations advertise or market their products &amp; service and persuade consumers in their favour.<\/p>\n<p>The campaigns, technologies, strategies, and tools of digital marketing in politics are far more complex and reaching than anything normal people have seen before. Even now technologies are getting updated and further innovations are already underway. Because most political digital campaigns operate below the radar, its hard for the public to understand its importance.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea4281008b1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea4281008b1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.samparkinfoways.com\/blog\/use-of-digital-marketing-for-political-parties\/#Digital_Politics\" >Digital Politics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.samparkinfoways.com\/blog\/use-of-digital-marketing-for-political-parties\/#Rise_of_Biden_Power_due_to_digital_marketing\" >Rise of Biden Power due to digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.samparkinfoways.com\/blog\/use-of-digital-marketing-for-political-parties\/#Ways_digital_marketing_helps_political_parties_in_achieving_their_goals\" >Ways digital marketing helps political parties in achieving their goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.samparkinfoways.com\/blog\/use-of-digital-marketing-for-political-parties\/#Concluding_Thoughts\" >Concluding Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Digital_Politics\"><\/span>Digital Politics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Political organizations use digital marketing in complex ways and spend lots of money to turn the tides in their favour. Their political campaigns now drive higher engagements and success due to latest digital technologies.<\/p>\n<p>Over the course of years, Internet along with social media have been utilized for various social and political causes. These mediums help <strong>political parties<\/strong> in influencing people\u2019s opinions, persuading masses, groups and organizations, spread propaganda, and many more. Digital marketing and the Internet extend the possibilities for these activities and thus, offer a huge leverage for <strong>political parties<\/strong>.<\/p>\n<p>The major example of how digital marketing can steer elections, is of Donald Trump when he won the US Presidential election in 2016. During one of his addresses to the public, his first statement was, \u2018social media helped me win!\u2019\u00a0Even Google claimed that Trump \u201cwon 2016\u2019s election in the search.\u201d<\/p>\n<p>The win of Donald Trump was very surprising, as many had thought Hillary Clinton would emerge victorious. Although Trump was famous on social media due to his controversial lifestyle, and his TV show \u2018The Apprentice\u2019; digital marketing helped his presence become so compelling that it won him the presidency.<\/p>\n<p>Similar breakthrough campaigns were the result of many of India\u2019s political leaders\u2019 win. For e.g. Narendra Modi in elections of 2014 and 2019, Arvind Kejriwal in 2020 and CPI(M) in 2016 and 2020.<\/p>\n<p><span style=\"color: #ff0000;\">Also Read: <\/span><a href=\"https:\/\/www.samparkinfoways.com\/blog\/how-to-create-powerful-social-media-marketing-strategies-in-2021\/\">How to create Powerful Social Media Marketing Strategies in 2021<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rise_of_Biden_Power_due_to_digital_marketing\"><\/span>Rise of Biden Power due to digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The current President of America, Joe Biden also utilized digital marketing and social media avenues to generate momentum to his favour.<\/p>\n<p>Joe Biden\u2019s Democratic party is the major rival of The Republicans, much of their social media propaganda is based on how Trump exploits blacks, democracy and American citizens. Due to the recent killing of George Floyd and inability of the USA to battle CoVid-19, Democrats had various reasons to counter Trump. Citizens and celebrities attacked Trump on grounds of racial injustice, lies, gay rights and misogyny. Hashtags like #nomoretrump, #notrumpers, #bidenharrisfor2020 were widely used on Twitter and Instagram. Democrats partnered with influential celebrities like <strong>Lady Gaga<\/strong>, <strong>Anne Hathaway<\/strong>, <strong>Eminem <\/strong>and <strong>Halsey<\/strong> to advocate Joe Biden. Various news channels like The Guardian, CNN and Vox reported in favour of him too. The movie \u2018Borat subsequent movie\u2019 was an elaborate effort to project Trump in a bad light.<\/p>\n<p>While Republicans were more digitally active as compared to The Democrats. Biden had a website where one can contribute to his campaign. The website had pro-Democrats graphics which people could post on their social media. Also, Biden\u2019s team had hired a firm to assist with influencer outreach, and had developed a formula for working with these influencers: He sat at home, often in front of a plant-filled backdrop and a window, while the influencer asked him open-ended questions that allowed Biden to talk about any given topic. These conducted interviews were often put up on <a href=\"https:\/\/www.instagram.com\/samparkinfoways\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> Live, <a href=\"https:\/\/www.facebook.com\/pg\/samparkinfoways\/services\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and YouTube to gain maximum viewership.<\/p>\n<p>His primary goal was to be as simple while engaging with influencers. He chose those people for interview who had certain credibility with particular audiences, and getting those people\u2019s audiences thinking about him. Prompts like \u201cwhat your administration plans on doing to support working families in regards to child care\u201d allowed Biden to connect with audiences on a personal level. Topics of dialogue included Biden&#8217;s approach to leadership, and his plans for police reform and combating systematic racism.<\/p>\n<p>For instance, to boost the kid care components of his \u201cBuild Back Better\u201d campaign, Biden chatted on <strong>Facebook Live <\/strong>and <strong>YouTube <\/strong>with two parenting influencers who are fashionable moms and online parenting communities: Elle Walker, a YouTuber with a channel called WhatsUpMoms, and Dulce Candy, wonder vlogger with over 2 million subscribers on YouTube. \u201cBiden was extremely well-suited to talk to them, not only due to his policy rollout but because he understood what it had been wish to be one parent himself,\u201d says Christian Tom, the head of digital partnerships for Biden\u2019s campaign. \u201cSome of the above influencers, whom Biden spoke to have faced this in their own lives.<\/p>\n<p>Biden\u2019s granddaughters, Finn, Maisy, Naomi, and Natalie hosted Instagram livestreams with influencers who are particularly popular with young people.<\/p>\n<p>Meanwhile, the eight-year-old progressive media operation <strong>Occupy Democrats<\/strong> \u2014 best known for its memes and supply of political videos and news \u2014 boosted the Biden campaign with its hugely popular Facebook page. During the months of election, Biden\u2019s official campaign page had gotten about 8.5 million interactions (reactions, shares, and comments) on posts mentioning Trump, consistent with data from the Facebook-owned tool CrowdTangle. Occupy Democrats had achieved close to 90 million interactions on posts mentioning Trump.<\/p>\n<p>Biden\u2019s online campaign also launched official Animal Crossing: New Horizons yard signs (video game). The Biden campaign is hoping to engage that large base with their new merch. He thought Animal Crossing might be a dynamic, diverse, and powerful platform that would\u00a0 bring communities together from across various countries. It\u2019s an amazing opportunity for our campaign to connect Biden-Harris supporters as they create and decorate their islands,\u201d Christian Tom, director of digital partnerships for the Biden campaign, said in a statement. As part of the Biden-Harris campaign\u2019s plans to get maximum votes possible, the team seeded the designs with a bunch of gaming influencers who shared their gameplay with the merch throughout various streaming platforms and social media.<\/p>\n<p><span style=\"color: #ff0000;\">Also Read: <\/span><a href=\"https:\/\/www.samparkinfoways.com\/blog\/how-to-create-social-media-content-calendar\/\">How to create Social media content calendar<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_digital_marketing_helps_political_parties_in_achieving_their_goals\"><\/span>Ways digital marketing helps political parties in achieving their goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong> By Micro-Targeting: <\/strong>Digital marketing assists <strong>political parties<\/strong> to reach fragmented audiences and hard-to-find voters residing in remotest of areas. It also offers important messaging created around their frequently-changing content consumption and sharing habits. By formulating engaging, incredibly personalized policy updates across multiple online marketing platforms, political candidates can communicate with crucial demographic groups, such as the Gen Y to increase conversion. In blunt terms, digital marketing allows political representatives to establish their brand in their own way and engage in direct means with the voters. These direct communications can be used to pass on customized and relevant messages. Gradually these messages generate resonance and later on, turn into the strong opinions and views of the targeted voters.<\/li>\n<li><strong> Molding youth to their ideology: <\/strong>Youth or to say the Gen Z is the most volatile section of the population, initially apolitical, they\u2019re always glued to the digital marketing channels and with time develop active participation and fierce opinions on social media. <strong>Political parties<\/strong> aim to target the youth in their preferred domain and sculpt them according to their ideology.<\/li>\n<li><strong> By analysing relevant data: <\/strong>We\u2019re living in the age of\u00a0big data. Every minute, we create a huge amount of information online which helps political analyzers predict our behaviour. Appropriate analysis of this data is used to gain insights about a region\u2019s demographics. Political organisations can make use of these insights to steer constituencies in their way.<\/li>\n<li><strong> Polling feature:<\/strong>One of the many useful features that social media marketing platforms offer is that one can conduct polls on them from time-to-time. The best part is that the results are always unbiased and not at all altered. This will uncover the flaws of the policies put forward by the political powers and their plans with which they\u2019re going to the election. Unlike physical and exit polls conducted by various market research organizations, polls on digital platforms can put forward near accurate insights.<\/li>\n<li><strong> Makes your Brand credible: <\/strong>Since we\u2019re also living in the age of misinformation. Fake news, misinformation, half-truths, misleading campaigns can easily break the future of a <strong>political party<\/strong> facing the election. There exist many fake accounts circulating on the Internet, which may harm a party\u2019s political campaign. Therefore, a <strong>political party<\/strong> must reach its audience before others. A well laid-out <a href=\"https:\/\/www.samparkinfoways.com\/website-development-company-raipur.php\">website<\/a>, a verified Facebook\/Instagram\/Twitter handle, in-depth blogs, etc can really the \u2018brand\u2019 in motion.<\/li>\n<li><strong> Digital Advertising: <\/strong>One of the most used low-cost advertisement option that can be used to engage the audience in a meaningful way. Though the word \u2018sponsored\u2019 is always mentioned on these ads, people generally overlook and scroll past that. A <strong>political party\u2019s<\/strong> reach to its audience boosts incredibly through these promoted marketing materials as the algorithms of digital marketing platforms help them to reach the exact target audience.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Concluding_Thoughts\"><\/span>Concluding Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital world including Social media was once a way to reach out towards friends living far and wide. Today, however, it\u2019s utilized as a form of commercial advertising, connecting us with brands, celebrities and, of course, politicians and their respective parties.<\/p>\n<p>So these were our few cents on how <strong>political parties<\/strong> use digital media marketing for their benefit. If you liked this blog, do subscribe to get our latest additions right in your mail inbox. Wondering who we are? We are Sampark Infoways, an all-round IT solutions company located in cities- Mumbai and Raipur. Our expert services include digital marketing, <a href=\"https:\/\/www.samparkinfoways.com\/seo-company-raipur.php\">SEO<\/a>, <a href=\"https:\/\/www.samparkinfoways.com\/social-media-marketing-company-raipur.php\">SMM<\/a>, email marketing, growth strategizing etc. Visit our <a href=\"https:\/\/www.samparkinfoways.com\/\">site<\/a> to know more about us and our services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaigns of political parties in India have used various digital technologies for more than a decade; in the process, they developed highly sophisticated tools and techniques that came under use in every successive election cycle. However, the recent elections in India, as well as the United States of America, marked a critical turning point, as 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This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use of Digital Marketing by Political Parties for their Campaigns<\/title>\n<meta name=\"description\" content=\"In this blog, know about the use of Digital Marketing by various political parties in India and across the world for political campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samparkinfoways.com\/blog\/use-of-digital-marketing-for-political-parties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use of Digital Marketing by Political Parties for their Campaigns\" \/>\n<meta property=\"og:description\" content=\"In this blog, know about the use of Digital Marketing by various political parties in India and across the world for 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