{"id":74,"date":"2017-03-29T14:26:43","date_gmt":"2017-03-29T08:56:43","guid":{"rendered":"https:\/\/www.samparkinfoways.com\/blog\/?p=74"},"modified":"2021-06-01T21:39:42","modified_gmt":"2021-06-01T16:09:42","slug":"why-video-is-powerful-for-marketing-in-2017","status":"publish","type":"post","link":"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/","title":{"rendered":"Why video is powerful for marketing in 2017?"},"content":{"rendered":"<div>The future\u00a0has already arrived. 2016 has been a full-on video revolution year for marketers. According to Wyzowl statistics,\u00a061%\u00a0of businesses\u00a0have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.<\/div>\n<div>Undoubtedly, video marketing is one of the newest additions in your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content\u00a0in your marketing?<\/div>\n<div>The answer is simple: Yes, it\u2019s worth it. Not only because everyone\u2019s doing it but because video is one of the most versatile and profitable digital marketing tool out there. Here are 8 reasons why you should use video marketing right now.<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eaa12315125\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eaa12315125\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#1_Video_Boosts_Conversions_and_Sales\" >1. Video Boosts Conversions and Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#2_Video_Shows_Great_ROI\" >2. Video Shows\u00a0Great ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#3_Video_Builds_Trust\" >3. Video Builds Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#4_Google_Loves_Videos\" >4. Google Loves Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#5_Video_Appeals_to_Mobile_Users\" >5. Video Appeals to Mobile Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#6_Video_Can_Explain_Everything\" >6. Video Can Explain Everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#7_Video_Engages_Even_the_Laziest_Buyers\" >7. Video Engages Even the\u00a0Laziest Buyers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#8_Video_Encourages_Social_Shares\" >8. Video Encourages Social Shares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Video_Boosts_Conversions_and_Sales\"><\/span>1. Video Boosts Conversions and Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>First things first. Videos can make you some serious money. Adding\u00a0a product video on your landing page can increase conversions\u00a0by 80%.<\/div>\n<div><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-75 aligncenter\" src=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/ecommerce-video-verticals-roi-300x176.png\" alt=\"ecommerce-video-verticals-roi\" width=\"300\" height=\"176\" srcset=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/ecommerce-video-verticals-roi-300x176.png 300w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/ecommerce-video-verticals-roi.png 451w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<div>Video can also lead directly to sales. Studies\u00a0show\u00a0that\u00a074%\u00a0of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!<\/div>\n<div>If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already\u00a0pictures can boost engagement\u00a0massively, imagine what moving pictures can do to your business.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Video_Shows_Great_ROI\"><\/span>2. Video Shows\u00a0Great ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>To get you even more excited,\u00a076%\u00a0of businesses\u00a0say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.<\/div>\n<div>Another good news is that your videos don\u2019t have to be perfect. It\u2019s the content that matters! Latest\u00a0research\u00a0shows\u00a0that users are mostly put off by videos that don\u2019t explain the product or service clearly enough. Low quality and poor design didn\u2019t matter nearly as much. So it\u2019s fair to say that video is like pizza \u2013 when it\u2019s bad, it\u2019s still pretty good!<\/div>\n<div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Video_Builds_Trust\"><\/span>3. Video Builds Trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.<\/div>\n<div>Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience,\u00a0YouTubers\u00a0have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing,\u00a0you must be serious about video, too.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Google_Loves_Videos\"><\/span>4. Google Loves Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.\u00a0Moovly\u00a0gives us whopping statistics: You\u2019re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.<\/div>\n<div><\/div>\n<div>Make sure to optimise your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products and services. Give potential customers the way to take the next step. \u00a0And explore the world of interactive videos, to encourage actions even more.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Video_Appeals_to_Mobile_Users\"><\/span>5. Video Appeals to Mobile Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by\u00a0400 percent. YouTube reports mobile video consumption rises\u00a0100% every year. Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting\u00a0bigger and bigger.<\/div>\n<div>In addition,\u00a0Google\u00a0tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.<\/div>\n<div><\/div>\n<div>That being said, brands\u00a0need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_Video_Can_Explain_Everything\"><\/span>6. Video Can Explain Everything<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Launching a new product or a service? Create a video to show how it works.\u00a098%\u00a0of users\u00a0say they\u2019ve watched an explainer video to learn more about a product or service. That is why\u00a045%\u00a0of businesses\u00a0who use video marketing\u00a0said that they have an explainer video on their home page. Of those businesses,\u00a083%\u00a0said that their home page explainer video was effective.<\/div>\n<div>Trying to explain a difficult concept? Create\u00a0animated videos. Animation can bring concepts to life that no text or live video can.\u00a0Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia and simplicity. And they work.<\/div>\n<div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Video_Engages_Even_the_Laziest_Buyers\"><\/span>7. Video Engages Even the\u00a0Laziest Buyers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Video is a great tool for learning but it\u2019s also super easy to consume. Today\u2019s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.<\/div>\n<div><\/div>\n<div>Video marketing can capture a wide audience and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!<\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_Video_Encourages_Social_Shares\"><\/span>8. Video Encourages Social Shares<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>In the 8th annual\u00a0Social Media Marketing Industry Report\u00a0Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016.\u00a0And they sure did.<\/div>\n<div>Social networks also encourage video content with their\u00a0new features. Facebook has launched 360-degree Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos &amp; Instagram Stories, Twitter has Periscope. And YouTube is the\u00a0second most popular social network\u00a0in the world.<\/div>\n<div>However, in social media context video marketers must remember that people share emotions, not facts. \u00a076%\u00a0of users\u00a0say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.<\/div>\n<div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Video advertising is becoming more and more affordable\u00a0and widespread. Partly because advanced technologies but also because it\u2019s easy to spread across the globe.\u00a0Making\u00a0marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.<\/div>\n<div>Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The future\u00a0has already arrived. 2016 has been a full-on video revolution year for marketers. According to Wyzowl statistics,\u00a061%\u00a0of businesses\u00a0have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think. Undoubtedly, video marketing is one [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why video is powerful for marketing in 2017?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why video is powerful for marketing in 2017?\" \/>\n<meta property=\"og:description\" content=\"The future\u00a0has already arrived. 2016 has been a full-on video revolution year for marketers. According to Wyzowl statistics,\u00a061%\u00a0of businesses\u00a0have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think. Undoubtedly, video marketing is one [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.samparkinfoways.com\/blog\/why-video-is-powerful-for-marketing-in-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Sampark Infoways Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-29T08:56:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T16:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2017\/03\/9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kapil Shukla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kapil Shukla\" \/>\n\t<meta name=\"twitter:label2\" 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