{"id":80,"date":"2017-04-01T14:33:35","date_gmt":"2017-04-01T09:03:35","guid":{"rendered":"https:\/\/www.samparkinfoways.com\/blog\/?p=80"},"modified":"2021-06-01T21:35:51","modified_gmt":"2021-06-01T16:05:51","slug":"multi-channel-marketing-and-what-it-can-bring-to-your-business","status":"publish","type":"post","link":"https:\/\/www.samparkinfoways.com\/blog\/multi-channel-marketing-and-what-it-can-bring-to-your-business\/","title":{"rendered":"Multi-Channel Marketing and What It Can Bring to Your Business?"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-83 aligncenter\" src=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Multinational-Marketing-300x223.jpg\" alt=\"Multinational Marketing\" width=\"300\" height=\"223\" srcset=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Multinational-Marketing-300x223.jpg 300w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Multinational-Marketing-768x571.jpg 768w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Multinational-Marketing.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>In the past, the local shops had all the power in a customer-seller relationship. You\u2019d have to drive an hour or two just to get a chance to buy something. And often, you would end up being turned around because they were already sold out. Multi-channel marketing didn\u2019t make sense because sellers got results without going the extra mile.<\/div>\n<div>Now, the whole relationship is reversed.\u00a0Customers have all the power\u00a0and sellers are constantly trying to one-up each other just so that a customer will consider them when buying.<\/div>\n<div>To adapt to this reality, businesses have to make it as easy as possible for customers to buy something from them. They\u00a0appear on different channels\u00a0familiar to potential customers so that they have a higher chance of netting a sale. They have to embrace multi-channel marketing if the want to make a dent in the market.<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea6f4c27828\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea6f4c27828\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.samparkinfoways.com\/blog\/multi-channel-marketing-and-what-it-can-bring-to-your-business\/#What_is_multi-channel_marketing\" >What is multi-channel marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.samparkinfoways.com\/blog\/multi-channel-marketing-and-what-it-can-bring-to-your-business\/#Why_your_business_needs_multi-channel_marketing\" >Why your business needs multi-channel marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.samparkinfoways.com\/blog\/multi-channel-marketing-and-what-it-can-bring-to-your-business\/#You_cant_have_multi-channel_marketing_without_multi-channel_customer_service\" >You can\u2019t have multi-channel marketing without multi-channel customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.samparkinfoways.com\/blog\/multi-channel-marketing-and-what-it-can-bring-to-your-business\/#Where_you_will_get_multi-channel_marketing_strategy_and_solution\" >Where you will get multi-channel\u00a0marketing strategy and solution ?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_multi-channel_marketing\"><\/span>What is multi-channel marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Multi-channel marketing is a marketing strategy based around the idea that customers are more likely to buy when they can\u00a0use their favorite channel. For example, a shop may offer both online and offline options for different customers to maximize the number of sales.<\/div>\n<div>Your multi-channel marketing strategy can include channels like your website, social media, email, live chat but also sales from your offline stores, catalogs and phone orders. In multi-channel marketing, all these options are equally viable if they all lead to sales.<\/div>\n<div>Multi-channel marketing is about\u00a0choice. Customers can pick the channel they want to use. It also about the\u00a0cooperation of the channels. Potential customers should have an easy way to\u00a0switch to a different channel\u00a0and they shouldn\u2019t have to start the entire process from scratch when they do.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_your_business_needs_multi-channel_marketing\"><\/span>Why your business needs multi-channel marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Multi-channel marketing allows you to get a bigger slice of the sales pie. You get to\u00a0reach more customers\u00a0on channels where they are the most likely to make a purchase.<\/div>\n<div>Apart from more sales, you also get more\u00a0customer feedback. It will allow you to make more informed product development decisions and quickly fix any problems that come up.<\/div>\n<div>Multi-channel marketing can be a goldmine of information if you have systems in place that allow you to track customer movement from channel to channel, the conversion rates on different channels and allow you to gather the valuable feedback.<\/div>\n<div>The extra data will allow you to\u00a0make smarter pitches\u00a0in the future and shows you where you should direct particular customers to increase the chance of getting a sale.<\/div>\n<div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"You_cant_have_multi-channel_marketing_without_multi-channel_customer_service\"><\/span>You can\u2019t have multi-channel marketing without multi-channel customer service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>When selling on multiple channels, you also need to be ready to answer customer service questions on those channels. You can\u2019t simply start selling on 10 different channels and wish for the best when customers start asking questions.<\/div>\n<div>The help option should always be available and, preferably, it shouldn\u2019t require switching to a different channel. When doing\u00a0multi-channel customer service, you have a number of channels to work with:<\/div>\n<ul>\n<li>email\u00a0(cheap and fairly reliable but tends to be slow),<\/li>\n<li>phone\u00a0(much faster than email, but takes a lot of manpower),<\/li>\n<li>live chat\u00a0(as fast as phone and you can have several conversations at a time,<\/li>\n<li>help desk\u00a0(good when email is not enough and you need to organize)<\/li>\n<li>social media\u00a0(not optimal but you need to be ready to answer customer service questions here)<\/li>\n<li>self-service\u00a0(the most scalable form of help that doesn\u2019t require an agent).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Where_you_will_get_multi-channel_marketing_strategy_and_solution\"><\/span><b>Where you will get multi-channel\u00a0marketing strategy and solution ?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Sampark Infoways provides you the multi-channel marketing strategy and complete solutions. Visit\u00a0<a href=\"http:\/\/www.samparkinfoways.com\/\">www.samparkinfoways.com<\/a>\u00a0or call\u00a0+91 9993023888\u00a0. Visit office &#8211; Building No.- N\/2, Beside Indian Bank, Avanti Vihar Main Road, Raipur, 492001.<\/div>\n<div><\/div>\n<div>Be prepared the modern era of marketing is already started.<\/div>\n<div><\/div>\n<p><img decoding=\"async\" class=\"size-medium wp-image-81 aligncenter\" src=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Blog-Bild-300x113.jpg\" alt=\"Blog-Bild\" width=\"300\" height=\"113\" srcset=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Blog-Bild-300x113.jpg 300w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Blog-Bild-1024x385.jpg 1024w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Blog-Bild-768x288.jpg 768w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Blog-Bild-1536x577.jpg 1536w, https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2021\/05\/Blog-Bild.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<div class=\"separator\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the past, the local shops had all the power in a customer-seller relationship. You\u2019d have to drive an hour or two just to get a chance to buy something. And often, you would end up being turned around because they were already sold out. Multi-channel marketing didn\u2019t make sense because sellers got results without [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-80","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-Channel Marketing and What It Can Bring to Your Business?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samparkinfoways.com\/blog\/multi-channel-marketing-and-what-it-can-bring-to-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-Channel Marketing and What It Can Bring to Your Business?\" \/>\n<meta property=\"og:description\" content=\"In the past, the local shops had all the power in a customer-seller relationship. You\u2019d have to drive an hour or two just to get a chance to buy something. And often, you would end up being turned around because they were already sold out. Multi-channel marketing didn\u2019t make sense because sellers got results without [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.samparkinfoways.com\/blog\/multi-channel-marketing-and-what-it-can-bring-to-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Sampark Infoways Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-01T09:03:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T16:05:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.samparkinfoways.com\/blog\/wp-content\/uploads\/2017\/04\/7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kapil Shukla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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