We all are familiar with the creative ads on TV. Remember the advertisement for Red label tea, Titan watches, Lux body wash, and many more. Somewhere in the heart, we all get swayed by the features & end up buying many such products. Today also advertisement industry is expanding like in the 90's or a decade ago. However, it has also gone through advancements. In today's digital world, to make your product popular among the audience, you can't miss online users. As the Internet has millions and millions of users all over the world, it is an emerging market these days.
PPC i.e. Pay-Per-Click is an online advertising service that is used for marketing purposes. It helps you to reach your customers through paid ads services. The concept of PPC is that you pay only when the ad is clicked. This service is different from the service where ads are meant for all and the company has to pay for it. This is a more specific kind in which when the user clicks your ad, he/she gets directed to your website for buying products or services. For such clicks, you pay. Newspaper, TV ads may cost you more but PPC is budget-friendly service.