We’re living in the world of digital. Everything here undergoes tremendous changes and evolves for the better/worse of humanity. In recent years, the digital marketing space too has changed incredibly.
Talking about the world of digital marketing, Google Ads is one such platform that has been driving its evolution stupendously. Formerly known as Google Adwords, Google Ads is a PPC (Pay Per Click) platform that helps business owners or company marketing executives to advertise their brand on the web.
Since it’s an important tool of digital marketing, let’s discuss the benefits of Google Ads for businesses.
Google has over 260 million daily unique visitors, 4.7 billion daily interactions, and over 4 billion search queries a day. Considering the extensively large user base of Google, advertising on such a platform can help you reach your desired goals.
In this blog of Sampark Infoways, Read on to get a closer look at the benefits of Google Ads, its types, its pros and why you should use it to effectively drive success for your business.
Table of Contents
What are Google ads
The ads of a company’s products/services you see on first, second and third position in Google’s search result is not just a result of good SEO, but likely a Google Ads campaign.
With the help of Google Ads platform, a company gets to have their ad displayed for a particular cost to users who search for relevant keywords on Google Search and Maps.
To begin with Google ads, the company has to set a monthly ad campaign, after that they choose an ad-spend cap that Google will follow, as well as select target audiences globally or locally as per their preference.
The primary benefit of Google Ads is that it’s great digital marketing tool for any business/organization to relay meaningful communication in front of their target audiences. As the campaign is starts running, the company is provided with measurable results, such as website clicks.
Types of Google Ads
Search Network campaign
They are exactly what they sound like, Google Search campaigns help marketing professionals and brands to run text ads laid out across Google Search that are shown to people who search for a specific item or product.
When formulating a search campaign, brands and marketing professionals create text ads based on what they would like to be searched for.
For example, if a brand that sells skincare products wanted to run a search campaign for a specific item, like moisturizer, the search campaign then would be created to target users searching for beauty, skincare routine etc.
Display Campaign
The Display Campaign uses Google’s large number of website partners to display ads on various websites all over the Internet.
A company’s campaign ad can be shown on third-party websites, at top of their webpage, in their sidebar, or as a pre-roll before YouTube videos.
Google also enables the ads to get displayed on Gmail and within different mobile apps.
Amongst the benefits of Google Ads, display ads provide numerous perks to businesses. Google makes association with thousands of websites and reaches close to all users on the Internet. This helps to ensure a business ad gets shown to as many eyes as possible.
An added advantage of display ads is that they’re flexible to be set to a preferred style and formatting. This helps businesses achieve variety and allows for A/B testing. Ads can be formatted in text form, a video, a normal image or even a GIF.
Shopping campaign
Another type and benefit of Google Ads is Shopping campaign. It helps retailers to market their products and inventory in a visually attractive way. This helps them to boost traffic and secure qualified leads as shopping campaigns offer more details than a text-based or search ad, like product image, title, price etc.
Video campaign
- Video Campaign– These are those ads that appear on a YouTube video page in the form of skippable pre-rolls or overlaying banners.
- Video Action Campaign– This campaign creates multiple ad combinations that get displayed to the most appropriate people in relevant ad formats. This helps businesses drive more conversions while optimizing for the lowest CPA (cost per action).
- TrueView (Action Campaign)– These campaign ads include call to action, headline text overlay, end screen to video ad that help marketing professionals steer more traffic to specific areas, like product pages or websites.
- TrueView (Reach Campaign)– This type of display campaign helps advertisers to reach users on YouTube using skippable in-stream ads. They’re designed or optimized to provide a more unique reach, using Target CPM bidding for a lower cost.
- TrueView (Shopping Campaign)– It uses a company’s Google Merchant product information to create ads, like shopping cards, which can appear on video ads.
- Bumper Ads– These are short video ads with brief messaging about your offerings. Users can’t skip the video and that’s how messaging in these ads remains memorable.
- Outstream Video Campaign– Optimized particularly for devices such as mobiles and tablets, Outstream ads are a great tool for boosting awareness. These ads appear outside of YouTube and on other partner sites.
Also Read: Why Videos are powerful for marketing
App campaign
Like video ads, app ads are also integrated in the Display Network and can be utilized for targeted campaigns. Because, apps create your text, assets and furnish the ad of your business products/services.
Its algorithm examines various combinations of these and utilizes the ones that perform the best.
App campaigns highly streamline the ad process for businesses, making it easy to market their apps across Google’s wide range of properties including Google Search, YouTube, Discover on Google Search and Maps, and its other assets.
The most critical benefit of Google Ads is that businesses have the freedom to test and select what works best for their business through trial and error practices.
The aforementioned ad variations can help businesses achieves their milestones. The milestone may depend on the type of attention the business wants to attract, the business budget, and what products and services they provide.
Benefits of Google Ads
Enables you to Reach Your Customer When They Want Your Stuff
Through Google Ads you reach people who’re having a specific intent which matches with your business’s offerings. Whereas with other forms of advertising, people usually are not in mood to notice what your business offers.
For example on social media, users aren’t interested to be advertised to. They’re not interested in looking out solutions to the issues that make their everyday lives a mess.
Instead they would be exploring baby pictures, vacation photos and family updates. And when a business markets to a person who doesn’t want to be advertised to, the business might attract negative impressions.
However on the search network, a business doesn’t advertise to disinterested people. It advertises to people who’re looking for something specific, like the best IT solutions provider in Raipur – Sampark Infoways. This counts as a major benefit of Google Ads.
Also Read: Google Ads VS Double Click
Google’s tremendous Reach
Couple of years back, the word “Google” was just a brand name. But today it has elevated itself to become a verb from a brand.
Dictionaries like Oxford and Merriam Webster have registered the term “Google” as a verb meaning – “search for information about (someone or something) on the internet using the search engine Google.”
Google observes over 2+ trillion searches per year on various topics. That’s approx. 5+ billion searches per day.
Amongst people on internet, a certain chunk of users might have used Google to look for solutions to issues that your business can offer. This benefit of Google Ads just helps them find the answer from you, even if it’s with an ad, users more likely to prefer you than your rival.
Can be extremely targeted
Once a business is on Google, there’s always something it to use and target every prospect at every stage of his/her buyer’s journey.
You can bid on broad keyword search terms like “IT Solutions” and your ad will be shown to prospects that are at the early stages of sales funnel.
You can target users that are on the verge of converting by using long-tail keywords like “IT solutions provider in Raipur”.
Long-tail keywords are generally are less expensive, and they’re useful for grabbing the attention of people who’re exploring exactly what you offer. Many times people who search long, specific group of keywords have more intent.
Through these strategies, you can achieve your desired bump in sales.
Better than SEO at times
The primary advantage of Google Ads is that it gains results faster than SEO. SEO and Google Ads are search engine marketing strategies that help a business generate higher traffic and leads. A perfectly optimized Google Ads campaign can reap benefits much faster for a business rather than just SEO. It helps businesses to capture the much desired first spot in search. As ads that appears on the top of the page get immediate visibility.
With Google Ads – you could play with multiple keywords at single time or you could switch the campaign on/off whenever you want to.
Other benefits include-
- Increased Brand Awareness
- Higher reach through Gmail ads
- Targeted Remarketing
- Ability to measure performance consistently
- Earn more conversion
- Maximize ROI with different strategies
Importance of Google Ads and why you should use it
With many capabilities, Google Ads is a great tool to drive a good amount of traffic to your business by optimizing your products and services according to prospects’ similar searches. With a suitable campaign, a business can notice a spontaneous increase in website traffic, surge of call volume, and in-store visits.
Over course of time, businesses can also use data provided by Google Ads to examine and improve campaigns. This will ensure that they reach more people and achieve all of their goals. Regardless of the size of business or in-hand resources, Google ads can be customized to suit any budget, and the spending can be paused or stopped at any time.
Here are some additional benefits of Google Ads used in a business’ marketing strategy:
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Boost in incoming Leads and Customers
Google Ads is one of the best tools for lead generation. Campaigns set up through Google has the ability to drive incredibly targeted and qualified leads to your website, opt-in form, or other online property.
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Potential for a High ROI
Google Ads makes businesses spend only for ads people click on. Also known as PPC. Properly optimized Google Ads campaigns can reap a boosted return on investment (ROI). However to achieve this, businesses have to constantly test and track their campaigns. They must analyze all data important to calculate ROI, ads clicked, keywords entered, cost of clicks etc.
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Explore Your Market
Knowing and driving insights from a target audience makes it much easy to deal with users and figure out what they need. Google Ads provides data about user habits and needs that business owners want so desperately. This data may include the keywords users use to locate your website, their location, their devices frequency and time of search. These all data can be used to change up products/services and optimize marketing strategies.
Also Read: 7 Powerful Restaurant Marketing Strategies in India
Conclusion
In this blog of Sampark Infoways, we threw some light over Google Ads. It is one of the most substantial advertising tools a business can utilize. Using the aforementioned ways, businesses through the benefits of Google Ads can create the best campaign for their offerings and its audiences.
Wondering who we are? We are Sampark Infoways, an all-round IT solutions company in Raipur and Mumbai, India. Get your business elevated up to new heights with our SEO, SMM, Google Ads and Digital Marketing solutions. For more info visit our site.
